Among a million other things lately, I’ve been trying to practice what I preach with the team—getting back on the tools a bit more and deliberately building up market share across a few handpicked suburbs.
The challenge? After 10+ years selling across Geelong, when the phone rings from a past client or a referral, I don’t get a say in where that property is. The suburb chooses me, not the other way around.
It’s been a real balancing act trying to maintain the same volume and level of service for those natural inbound sellers, while also doubling down on key areas I’ve strategically chosen to grow into.
In our industry, the two most powerful marketing tools are sold stickers—and showing up consistently in both the for sale and sold sections of that suburb on realestate.com.au. No amount of branding or paid ads can compete with that kind of social proof.
This recent result at 11 Knowles Street, Fyansford has been a great reminder of that. Focusing on a core area like this hasn’t really been part of my strategy since the early days, when I was first making the leap from being a PA into a sales consultant role.
Loving the challenge. Loving the momentum. Always grateful to keep learning.
